Marketing Strategy and Planning News

iPhone app poised to help banks improve customer retention through rewards program
2010-08-27
While financial institutions nationwide are developing new mobile programs to allow customers to check their accounts, transfer funds and pay bills right on their smartphones, a new iPhone application could improve customer loyalty in banking by rewarding members when they shop.
FIs adopt advertising transparency rules to protect customer loyalty in banking
2010-08-26
Through investigating how to prevent customer attrition, financial institutions have collected customer data that is more detailed and personal than the information many other industries possess.
Banks test mobile payments to improve customer loyalty in banking
2010-08-24
Smartphones have revolutionized the way consumers and businesses bank - allowing them to pay bills, transfer funds and check their accounts with the touch of a finger.

Customer Attrition Retention, and Loyalty News

Future customer loyalty solutions require tailored offerings
2010-08-20
The recent recession has shone the spotlight on customer loyalty in banking, spurring many researchers to conduct customer retention analyses to discover ways to maximize customer profitability.
Financial institutions must increase efforts to improve customer loyalty in banking
2010-08-16
A new report by Javelin Strategy & Research has examined the relationship between banks, merchants and consumers to determine how recent financial regulatory reform, including the creation of the Consumer Financial Protection Bureau and the Durbin Amendment, will affect customer loyalty in banking.
Survey finds large percentage of businesses looking to switch banks
2010-08-12
As part of a continuing trend of reduced customer loyalty in banking, a new survey of small and mid-sized businesses finds that many of them are looking to make a change when it comes to their current financial institutions.

Database Management and Data Processing News

Banks need a single customer view
2010-08-02
A new report by technology analyst Aging IT infrastructures continuing to hold back bank innovation
2010-07-28
As banks increasingly try to lean on analytical tools to help them learn how to prevent customer attrition, they are being held back by an aging IT infrastructure made up a number of older systems and databases, the Economist reports.
Increasing number of banks upgrading core IT systems to improve customer analysis
2010-07-12
A recent survey by the Aite Group found that a growing number of financial institutions trying to determine how to prevent customer attrition have reached a point where they need to upgrade their core systems in order to keep customers - despite the high up-front cost.

Measurement and Insight News

Banking customers less optimistic than financial institutions believe
2010-06-15
Research by BAI and Finacle reveals a growing disconnect between how banks feel about consumer sentiment and actual customer satisfaction.
Online banking use grows, and service increases customer loyalty
2010-06-09
A new report by Fiserv shows a major shift in the type of customers who use online banking, and those who use the service continue to show strong loyalty in banking and use more of the financial institution's services.
Study: 34 percent of bank customers will be loyal in 2010
2010-04-27
For the fourth year in a row, customer loyalty in banking is on the decline, according to a recent report by J.

Customer Analytics News

Retention analysis helps retail banks improve customer relationship management
2010-08-19
A growing number of financial institutions are turning to customer retention analysis to determine not only how to maintain customer loyalty in banking, but how to increase their profits as well.
Aging IT infrastructures continuing to hold back bank innovation
2010-07-28
As banks increasingly try to lean on analytical tools to help them learn how to prevent customer attrition, they are being held back by an aging IT infrastructure made up a number of older systems and databases, the Economist reports.
New study says FIs should customize customer interactions
2010-07-21
Financial institutions are constantly looking for ways to increase both customer profitability and loyalty.