Working with PNT, we have been able to cut reporting and presentation time by 75%.
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A Community Bank in the Northeast with a 100,000-checking account customer base and $0.5B in assets was struggling to get value from its investments in marketing technology and analysis.
There was no marketing action plan; Senior Executives did not know what to make of all the raw data and analysis and wanted to ensure marketing investments above yielded a return.
PNT loaded the entire MCIF into our proprietary Bank Marketing Data-Mart and established meaningful and actionable market cells:
Our analysis uncovered significant errors in profitability measurement