Available White Papers
To help you get smart fast about customer intelligence, we've put the following easy-to-read, not-to-be-missed white papers together.
Customer Attrition, Retention and Loyalty
When it comes to the thorny problem of customer attrition, we'll help you define it, measure it, segment it, and manage it. Avoid common measurement mistakes, develop true customer intelligence and learn to react to the real customer signals hidden in your data.
Onboarding White Paper
For Services based companies like banks, insurance, investments - learn the database marketing techniques that best leverage your customer data and how to build an integrated program to "on board" new customers and keep them engaged.
Customer Profitability Analysis - FAQ
How do you define customer profitability? How long will it take to set up an analysis? What are the steps involved? We'll help you figure it all out in this FAQ.
B2B Customer Segmentation
For organizations which focus on B2B, customer segmentation is a critical tool to focus marketing efforts. This overview will help you get started.