Precise targeting is essential for the highest possible response rates and generating the best “fit” between your company’s product and service offerings and your potential customers in the marketplace.
PNT’s best ”fit” solution is to start by analyzing your current customers on all available variables, both quantitative and qualitative, and modeling prospects based on that analysis.
Leads should also be matched to the appropriate sales channel, creative, and salesperson to create maximum receptivity to your marketing message.